Book Marketing

Staying on Track with Your Publicity and Marketing Plans: Sometimes Taking a Break is the Best Next Action

woman and flow chart

I work with many different types of clients and one thing they all have in common is that they are very busy people who are up to something in the world. Most of the questions I get have to do with how to secure media …

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Being “Authentic” with your Book’s Message

Young girl dialing phone

Now that social media is a huge part of how we communicate these days, and because building your platform is a key element for visibility, the word “authentic” is being bandied about, but what exactly does that mean? Mirriam-Webster lists several definitions, including these two: …

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New Year Resolutions for Book Marketing and Publicity — and Life in General

You can do it poster

Have you ever given a presentation and received tons of praise and accolades, only to find yourself ruminating on the one person who was critical of you? We’ve all been there. Focusing on what’s wrong is easy. Think about it. All through school did teachers …

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December: Can You only Market and Publicize Your Book with a Tie-in into the Holidays?

Goal Setting

Most think when it comes to promoting your book during the month of December that it’s all about the holidays. While it’s true that the holidays are the focus of December, there is more going on than just that. Did you know…. …December is National …

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How to Create a Book Publicity and Marketing Campaign Without Going Crazy

strategy puzzle

Creating a publicity and marketing campaign can seem completely overwhelming if you don’t have some kind of process in place to keep you moving in the right direction. I thought I would take a moment and share some of my strategies for creating those campaigns …

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How to Sell Tons of Books Over the Holidays

books popping out of computer screen

Thanks to Denise Wakeman for reminding me about National Small Business Saturday. I’ve added it to the list below! (Note: As a consumer, I don’t like to get into the holidays until the day after Thanksgiving. I just don’t think we spend enough time celebrating …

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Publicity for your Book, Business, and its Message when there is Breaking News

When it comes to publicity, timing is everything. This has been quite an amazing week having just survived a challenging (and sometimes nasty) election season, topped off with some unexpected results. No matter which side of the aisle you’re on, there were some big surprises. …

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Email or phone? Tips for Getting More Media Coverage and Publicity

Young girl dialing phone

The world of marketing and publicity used to be driven by the phone call. For many this now seems to be an antiquated approach and very “old school”. It’s true that email is effective and there are many who prefer it to any other channels …

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