How Media Has Changed
Media has changed dramatically over the past few years. Discover what you need to know now in order to secure it.
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Book Marketing
Authors: Why and How to Build an Email List
In a recent post, we discussed the importance of focusing on what you want–not on what you don’t want. I also suggested considering three questions whenever you’re thinking about your book and its message. They are as follows: 1. Who is your market? 2. What
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More Media for Authors Through Event Creation
We all know that February is the month of love with Valentine’s Day falling on the 14th. President’s Day is also this month. (Extra points if you know which Presidents and the actual dates their birthdays!**) But February means more than that, and it can
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Using Comparisons to Uniquely Position an Author’s Book
Or … How to Get More Attention for Your Book We have discussed the importance of positioning your book many times before…and for a recent refresher, read this, but there is always something new to consider. Another fantastic way to position your book, and tell
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How to be a Successful Author Doing Media Interviews
Or blowing off media interviews is NEVER a good idea During my radio broadcasting days, I interviewed hundreds of authors. Some were very, very good, and some were very, very bad. Now, as a media strategist who helps authors to become famous, I also have
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Book Marketing and Publicity – Myth Busted
I trust you and yours had a wonderful Thanksgiving holiday filled with fun, laughter and plenty of yummy things to eat. Most, not all, but most of us are pretty lucky to have the lives we have and there is a lot to be thankful
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Authors Have Better Book Sales Through Speaking
Getting on the speaking circuit continues to be a great way to get your message out publicly and to move books. There are a number of different strategies that can be used…which ones you ultimately decide upon depends on the subject and your business goals.
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How Authors Can Get Media Coverage… OR How to Get Noticed When No One Knows Who the Hell You Are!
Last week I shared a post on how authors can pitch media like a pro. If you haven’t read it yet, you might want to check it out. The critical message today is this: There are action items to be done long before you ever start
Book Marketing and Publicity is Demanding and Energizing…Like Working Out and Fitness
It’s amazing how much writing, marketing and publicizing a book can be compared to working out. When we first have the fabulous book idea, or we finally decide to drop that that extra 15 pounds, it creates desire, momentum and enthusiasm that fuels action. We
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Myth: A Top Manhattan PR Firm Will Get You More Publicity Than a Small Boutique Firm.
Um, not necessarily so, and certainly not in this day and age. I could give you several examples where this has not been the case, and the author really suffered because of it. So it’s time to bust a very common book publicity myth…one that
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