Holiday Greetings!
It’s a holiday today for many, and for others Passover was this past week. I thought it would be fun to do a different kind of update! To your success! Joanne
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Book Marketing
Word Definitions: Advertising, Marketing, Publicity, Public Relations, Promotions, Selling, and all things Digital
As I mentioned in my last post, many people use the term “editing” to mean one thing, and it actually has four very different meanings, so it’s important when working with others within an industry that you’re speaking the same language. For years, I’ve heard
Words are Important in Publishing, Marketing, and Publicity
I often hear the words marketing, publicity, promotions, public relations, advertising, and sales all used interchangeably, but they aren’t the same. It’s one thing if you’re simply speaking with a couple of friends, but if you’re working with people inside any of these industries, using
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Tips for Successful Book Talks, Events, and Signings
Publishing houses scaled way back on traditional book tours for numerous reasons, not the least of which is because bookstores themselves are disappearing, and also because travel can be expensive and time-consuming. Unless you are a celebrity, a book tour is simply unlikely unless you
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Publicity and Marketing Social Cheats!
Because I hear the word “overwhelmed” so much these days, I thought I would share with you a cheat sheet of sorts. I had the privilege of working on the AMACOM book A World Gone Social by Ted Coine and Mark Babbitt — Two wonderful
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Staying on Track with Your Publicity and Marketing Plans: Part 2
In my most recent blog post, I stressed the importance of knowing when to take a break from book promotion and then doing so. I also answered several FAQs regarding how to deal with overwhelm, what to do when you feel like your publicity and
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Staying on Track with Your Publicity and Marketing Plans: Sometimes Taking a Break is the Best Next Action
I work with many different types of clients and one thing they all have in common is that they are very busy people who are up to something in the world. Most of the questions I get have to do with how to secure media
Being “Authentic” with your Book’s Message
Now that social media is a huge part of how we communicate these days, and because building your platform is a key element for visibility, the word “authentic” is being bandied about, but what exactly does that mean? Mirriam-Webster lists several definitions, including these two:
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Tie your Book into News Events, or Wait?
As I write this blog post, protests are being planned in cities throughout the United States. I don’t get into politics on my blog because there countless places dedicated to that (and, quite frankly, I’m getting weary from it all), but this is a perfect
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New Year Resolutions for Book Marketing and Publicity — and Life in General
Have you ever given a presentation and received tons of praise and accolades, only to find yourself ruminating on the one person who was critical of you? We’ve all been there. Focusing on what’s wrong is easy. Think about it. All through school did teachers
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