According to Wikipedia, Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. […]
Influencer Marketing. What is it and How Do You Use it for Book Publicity and Sales? Read More »
That “Back to School” feeling isn’t just experienced by kids. Maybe it’s because we once were kids ourselves, but that “back to school” feeling comes up in the fall for pretty much everyone…Back to school, back to work, new beginnings, a fresh new start. I
How Not to Suck at Doing Interviews Read More »
Are we really barreling toward September, already? Where did the summer go?! It happens every year. Summer flies by and we’re suddenly facing another fall. For me, personally, I love basking in the summer sunshine by playing in the garden and swimming in a
Book Marketing and Publicity for the Month of September Read More »
Most act as if radio and podcasts are the same. They aren’t. Let’s begin with a simple definition: A podcast is a discrete downloadable recording of a show, usually a talk show. Radio is a continuous, real-time, mutually shared experience, always there, which you can
Podcasting Versus Broadcasting: What’s the difference? Read More »
Welcome to the heart (and heat!) of summer! Hope you’re finding a way to stay cool at this time of year. Of course, we have some readers in the Southern Hemisphere, so to you we hope you’re staying cozy and warm! For those north of
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During a recent flight, I was catching up on reading social media posts when a response to a question caught my eye. I don’t remember the exact question now, but I do remember the answer because it was wrong. Mind you, it was exactly
Staying Relevant with Book Publicity and Marketing Read More »
Trust. You have to trust the process. If you are an author promoting a book, then you must embrace trust as you lay the groundwork for your publicity and marketing campaigns. You must have trust in yourself, trust in the process, and trust
When it Come to Book Publicity and Marketing, You Must Trust the Process Read More »
Happy July! Summer officially began with the Summer Solstice on June 21, and it’s now almost the Fourth of July. What comes to mind when one thinks of July? Let’s see…BBQ’s, mosquitoes (and how to get rid of them), sun screen, boating on the lake,
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It’s one month prior to your book’s publication date. It’s getting very close now and you’re feeling the excitement and anticipation. This is when more action moves outward. Email blast: It’s time to notify your editor and marketing department of the email blast date
Book Marketing and Publicity Countdown Checklist, Part 4 Read More »
As I’ve said many times before, marketing and publicizing a book can be daunting because of all the choices you have on how to best go about it. Plus, there is conflicting advice out there, so how do you know what you’re reading is good
Book Marketing and Publicity Countdown Checklist Part 3 Read More »