What is media?

Publicity and Marketing Distinctions and Opportunities   I’ve said it before, and I’ll say it again. An argument can be made that everyone is the media these days. Let’s take a moment and break this down. For years I’ve made the distinction between “You Media” and “Earned Media” but we need to expand this even…

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How Media Has Changed

Media has changed dramatically over the past few years. Discover what you need to know now in order to secure it.

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How to Sound Like a Savvy Pro Podcaster

Podcasts are a fabulous way to get the word out about your book and business. Most shows focus on particular subject matter, so the listening audience is made up of people very interested in that particular topic, rather than being more broad-based, which is the case with many radio shows. Whether you’re hosting a show,…

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