Tips for Successful Book Talks, Events, and Signings

Publishing houses scaled way back on traditional book tours for numerous reasons, not the least of which is because bookstores themselves are disappearing, and also because travel can be expensive and time-consuming. Unless you are a celebrity, a book tour is simply unlikely unless you set it up yourself. The good news is that there…

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Publicity and Marketing Social Cheats!

Because I hear the word “overwhelmed” so much these days, I thought I would share with you a cheat sheet of sorts. I had the privilege of working on the AMACOM book A World Gone Social by Ted Coine and Mark Babbitt — Two wonderful human beings and social business guys whom I just adore.…

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Staying on Track with Your Publicity and Marketing Plans: Part 2

In my most recent blog post I stressed the importance of knowing when to take a break from book promotion, and then doing so. I also answered several FAQs regarding how to deal with overwhelm, what to do when you feel like your publicity and marketing efforts are stuck, and learning how to procrastinate procrastinating.…

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