Or blowing off media interviews is NEVER a good idea During my radio broadcasting days, I interviewed hundreds of authors. Some were very, very good, and some were very, very bad. Now, as a media strategist who helps authors to become famous, I also have […]
How to be a Successful Author Doing Media Interviews Read More »
I trust you and yours had a wonderful Thanksgiving holiday filled with fun, laughter and plenty of yummy things to eat. Most, not all, but most of us are pretty lucky to have the lives we have and there is a lot to be thankful
Book Marketing and Publicity – Myth Busted Read More »
Getting on the speaking circuit continues to be a great way to get your message out publicly and to move books. There are a number of different strategies that can be used…which ones you ultimately decide upon depends on the subject and your business goals.
Authors Have Better Book Sales Through Speaking Read More »
Last week I shared a post on how authors can pitch media like a pro. If you haven’t read it yet, you might want to check it out. The critical message today is this: There are action items to be done long before you ever start
It’s amazing how much writing, marketing and publicizing a book can be compared to working out. When we first have the fabulous book idea, or we finally decide to drop that that extra 15 pounds, it creates desire, momentum and enthusiasm that fuels action. We
Book Marketing and Publicity is Demanding and Energizing…Like Working Out and Fitness Read More »
Um, not necessarily so, and certainly not in this day and age. I could give you several examples where this has not been the case, and the author really suffered because of it. So it’s time to bust a very common book publicity myth…one that
Myth: A Top Manhattan PR Firm Will Get You More Publicity Than a Small Boutique Firm. Read More »
It’s a holiday today for many, and for others Passover was this past week. I thought it would be fun to do a different kind of update! To your success! Joanne
Holiday Greetings! Read More »
As I mentioned in my last post, many people use the term “editing” to mean one thing, and it actually has four very different meanings, so it’s important when working with others within an industry that you’re speaking the same language. For years, I’ve heard
I often hear the words marketing, publicity, promotions, public relations, advertising, and sales all used interchangeably, but they aren’t the same. It’s one thing if you’re simply speaking with a couple of friends, but if you’re working with people inside any of these industries, using
Words are Important in Publishing, Marketing, and Publicity Read More »
Publishing houses scaled way back on traditional book tours for numerous reasons, not the least of which is because bookstores themselves are disappearing, and also because travel can be expensive and time-consuming. Unless you are a celebrity, a book tour is simply unlikely unless you
Tips for Successful Book Talks, Events, and Signings Read More »
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.