As you’re watching the news, reading articles or seeing guests on the talk show circuit, it was most likely pitched by someone like me or you — unless, of course, the story is hard news. Hard news events are events that can’t be controlled, e.g., …
People contemplate everyday whether or not they should hire a publicist. I am fond of saying it isn’t rocket science or brain surgery, but there are some real advantages to hiring someone to help you with media coverage. Here are a few of them: They …
Hiring a publicist — Should You or Shouldn’t You? Read More »
We’ve all heard the cries that the media is dying but is that really the case? Yes, things are changing, forms are changing, viewing habits are changing, the devices we use are changing, but the truth of the matter is that media has been in …
How National Media can Improve Your Reach and Visibility in New Markets Read More »
So what do you want in 2014? Aside from the usual, “I’m going to lose weight and get fit” resolutions, is this the year you are finally going to get that book written? Statistics suggest some 82% of Americans want to write a book, yet …
Top 7 List of the Biggest Mistakes Writers and Authors Make and What to Do Instead Read More »
Actually, this one may be the #1 secret. The time to build relationships is before you need them.
“Um, so what is it exactly that you do?” I get asked that question a lot, so I figure it’s probably about time that I explained what exactly a publicist is and how he or she may be able to help you meet your goals …
Warning: Sometimes you need to be aware of what’s happening out there so you can make good decisions for your publicity and visibility efforts. Recently I did what I call a “wave” for one of my program clients. This is where I build a media list directed toward the …
As a national publicist and visibility Strategist, I get a LOT of questions from very diverse business owners, authors, speakers and coaches. One of the most frequent questions is this: “I’m very good at what I do and I have an important message to get out …
Are These 3 Mistakes Keeping You from Being a Media Darling? Read More »
One of the things I love about life is that you just never know what big and wonderful thing is going to happen next. I know we all work really hard; we have goals and dreams and wishes and intentions and it’s fabulous when they …
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.