Publicity

Words are Important in Publishing, Marketing, and Publicity

Pen and edited text

I often hear the words marketing, publicity, promotions, public relations, advertising, and sales all used interchangeably, but they aren’t the same. It’s one thing if you’re simply speaking with a couple of friends, but if you’re working with people inside any of these industries, using …

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Staying on Track with Your Publicity and Marketing Plans: Sometimes Taking a Break is the Best Next Action

woman and flow chart

I work with many different types of clients and one thing they all have in common is that they are very busy people who are up to something in the world. Most of the questions I get have to do with how to secure media …

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Attention and Visibility for Your Book and/or Business Can be Fun, Exciting, Exhilarating (and Frustrating)!

Times Square

Most don’t want to talk about the last part of that title, but it’s true. At times publicity and marketing can be frustrating and anxiety producing. Much like life…there are the highs and the lows… If your book’s message is timely and you have a …

Attention and Visibility for Your Book and/or Business Can be Fun, Exciting, Exhilarating (and Frustrating)! Read More »

Publicity for your Book, Business, and its Message when there is Breaking News

When it comes to publicity, timing is everything. This has been quite an amazing week having just survived a challenging (and sometimes nasty) election season, topped off with some unexpected results. No matter which side of the aisle you’re on, there were some big surprises. …

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Email or phone? Tips for Getting More Media Coverage and Publicity

Young girl dialing phone

The world of marketing and publicity used to be driven by the phone call. For many this now seems to be an antiquated approach and very “old school”. It’s true that email is effective and there are many who prefer it to any other channels …

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