The weather has certainly changed where I live and perhaps where you are too. Fall is in the air with a chilly crispness and brightly colored leaves that prompt more tea drinking and pumpkin spice coffee drinking depending on your preference. (This part is not …
The work I do in the world focuses on authors and their book publicity and marketing. Every single business day (and sometimes on the weekends), I spend my time and energy on generating media interest for authors. Because that is my focus, I occasionally assume …
Years ago I created my own media pitch template which, other than a few tweaks here and there, has proven to work time and time again. It has five different parts to it, each one equally important and necessary to convey to media why they should …
What many authors fail to realize is that pitching, landing, and doing earned media interviews is just the first part of the equation. Then you want to leverage those fabulous interviews and features to get tons more visibility, which can then lead to many more …
There have been many disruptions and transitions over the last 15-20 years with regard to media. The Internet, digital media, and social media have had a huge impact, and the very definition of media has changed many times and in significant ways. There’s no need …
I recently wrote a blog post called 5 Tips to Help You Get Better Results with Influencer Marketing, which summaries pretty well how to get the results you’ve identified. In today’s post, I want to break down one of those tips and give you …
Influencer Marketing & Publicity: What Do You Want? Read More »
I often hear the words marketing, publicity, promotions, public relations, advertising, and sales all used interchangeably, but they aren’t the same. It’s one thing if you’re simply speaking with a couple of friends, but if you’re working with people inside any of these industries, using …
Words are Important in Publishing, Marketing, and Publicity Read More »
I work with many different types of clients and one thing they all have in common is that they are very busy people who are up to something in the world. Most of the questions I get have to do with how to secure media …
Most don’t want to talk about the last part of that title, but it’s true. At times publicity and marketing can be frustrating and anxiety producing. Much like life…there are the highs and the lows… If your book’s message is timely and you have a …
When it comes to publicity, timing is everything. This has been quite an amazing week having just survived a challenging (and sometimes nasty) election season, topped off with some unexpected results. No matter which side of the aisle you’re on, there were some big surprises. …
Publicity for your Book, Business, and its Message when there is Breaking News Read More »
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.