How to Get into A Publicity and Marketing State of Mind

Something I hear quite often is, “Oh no. I have to start publicizing and marketing my book? All I want to do is write or all I want to do is work in my business. Publicity and marketing is another entire job.” While it’s true that marketing and publicizing your book and your business takes…

Continue Reading →

Attention and visibility for your book and/or business can be fun, exciting, exhilarating (and frustrating)!

Most don’t want to talk about the last part of that title, but it’s true. At times publicity and marketing can be frustrating and anxiety producing. Much like life…there are the highs and the lows… If your book’s message is timely and you have a killer pitch, you’re going to get media coverage. Sometimes A…

Continue Reading →

Happy New Year! May 2017 Be One of Your Best Years Yet!

Continue Reading →

Celebrating the Holidays

In celebration of the holidays, a simple wish from me to you, your family and friends.

Continue Reading →

December. A Time of Reflection and Action

The month of December is a busy time for most people and their families. It’s also the darkest time of the year during which we have far more hours of darkness that light on any given day — that is until just after the Winter Solstice, which takes place on December 21. After that, the…

Continue Reading →

Email or phone? Tips for Getting More Media Coverage and Publicity

The world of marketing and publicity used to be driven by the phone call. For many this now seems to be an antiquated approach and very “old school”. It’s true that email is effective and there are many who prefer it to any other channels of outreach — some because they would rather hide behind…

Continue Reading →