I have lost count as to how many people have stated that social media is a great way to sell books (or any product, for that matter), and then wonder what is wrong with their campaign when there is little to know conversion. It’s simple […]
Promoting your Book or Business Using Social Media Hint: It’s Not sales Read More »
So many people have this question now, and for good reason. Never in the history of humankind has publishing been so easy, but the question is, what is right for you? Self publishing is for you if you: write a great book have an engaged
Should I Find a Publisher, or Should I Self Publish? Read More »
It’s hard to believe that the words “back to school” are already being bandied about. Summer clothes are on sale now that the Fourth of July has passed, and many of the long-lead media are planning their story ideas for well into fall. An important
Mistakes People Make Regarding Publicity and PR and How to Avoid Them Read More »
As I often say, publicity for your book, business, product, service or cause is not brain surgery or rocket science, but it does require some skills and tools that you may not have…yet. The first essential element is contacts. Being able to tap into the
It’s hard to believe it is almost the Fourth of July. We’ve all heard the old saying that “time marches on” and that’s because it is so true. If you don’t have a platform for your business, book, service of cause, then you need to
Time Is On Your Side…Yes It Is. Read More »
People contemplate everyday whether or not they should hire a publicist. I am fond of saying it isn’t rocket science or brain surgery, but there are some real advantages to hiring someone to help you with media coverage. Here are a few of them: They
Hiring a publicist — Should You or Shouldn’t You? Read More »
It’s been over two weeks since Prince died, and he continues to be one of the top news stories. There is no question he has had, and continues to have, an enormous impact on the world. Tributes continue from all directions — other celebrities while
Every day I get asked, “How can I get great coverage for my…” (insert one of the following…book, product, service or business) “…How do you find the right media to approach? Once you do, how do you talk to them? What do you send them?
The Secret to Great Media Coverage Read More »
How did THAT happen? Where did this year go? Everyone talks about how time flies, and you know what? We’ll all be saying the same thing again next year at this exact same time: December 2016. Time does fly. Reminds me of some words of
Being a Media Darling in a Digital World Read More »
We’ve all heard the cries that the media is dying but is that really the case? Yes, things are changing, forms are changing, viewing habits are changing, the devices we use are changing, but the truth of the matter is that media has been in
How National Media can Improve Your Reach and Visibility in New Markets Read More »