Influencer Marketing & Publicity: What Do You Want?

I recently wrote a blog post called 5 Tips to Help You Get Better Results with Influencer Marketing, which summaries pretty well how to get the results you’ve identified.   In today’s post, I want to break down one of those tips and give you more detailed information about it.   Tip #1: What do…

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Do You Read?

It’s a funny question to ask writers and authors because of course they do! (Ask authors if they write articles and guest posts and often it’s a different story though — even though they write books.)   Readers have many things in common: We can’t walk out of a bookstore without buying some treasure (Usually).…

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Some Hard Pills to swallow in Book Publicity & Marketing

Clients want to know the numbers media outlets draw. Fabulous; Me too! Part of my job is to keep up with that since numbers are always changing, but what isn’t always said is the reason why the client wants to know. Occasionally, it’s because they want to judge if that outlet is worthy of them,…

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