3 Phrases that will Stop You from Successful Media Coverage

Most of my Savvy Sunday posts contain very specific action tips on how to get media attention for your books. Sometimes, I find it necessary to address problems or challenges that may keep us stuck or hold us back in some way. Today is a day like that. To say our world is changing quickly…

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How to Put Together a Media Kit/Online Media Room

When it comes to putting together an online press kit, there is no “one way is the right way.”  However, these suggestions will have you looking like the pro you are. First you need a press release for your book/product/event/cause. Tips on Writing a News Release: For Immediate Release Contact:  Your name, number and email…

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Capture National TV Coverage Secret: Create Visuals

One of the frequent questions I hear beyond how do you build platform that captures online media is, “Can you get me on national TV?” Depending on the author, the book, the topic and the timeliness, the answer is “maybe.” No one can tell you, “absolutely yes” unless you’re either paying for it, e.g., advertising…

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5 Questions for Creating an Amazing Happy New Year — 2018

Now that Christmas is past, people are naturally doing year-end reviews and looking toward 2018. You will see this reflected in news stories, articles, and in sponsored Facebook posts. There will be lots of tips on how to set your SMART goals, develop and keep your New Year Resolutions, how to pick out the perfect…

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The One Question That Immediately Tells Me You’re a Newbie

How to Get Excellent Media Attention for Your Book If you and I have known one another for a while, you’ve probably heard me talk about positioning. How you position your book and its message so that it compels media to want to talk to you, and readers to buy your book, is key to…

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Reader Question on Media Attention for Books

I had an interesting question recently from Lisa Romeo, one of our Savvy Pros, and she asks about how to get media attention when you have a memoir. She asks, “As the author of a memoir, if you are NOT looking to become a subject matter expert (brand) on a particular issue, what is the…

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Authors & Speakers: Your Words Must Have Impact to Move Us

If you want to break through the deafening noise that is our world today…If you want to stand out from all the others who are just making noise, then you must have impact. You must be able to speak about your book and its message in a way that moves people. This seems obvious, but…

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6 Additional Tips for Authors and Speakers

Last week we discussed the opportunities available for authors who get on the speaking circuit along with a number of different strategies for book sales. They’re still listed on my blog, so I won’t repeat myself here. However, I do have a few ways for you to repurpose your speeches so that they continue to benefit you…

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