Now that social media is a huge part of how we communicate these days, and because building your platform is a key element for visibility, the word “authentic” is being bandied about, but what exactly does that mean? Mirriam-Webster lists several definitions, including these two: […]
Being “Authentic” with your Book’s Message Read More »
As I write this blog post, protests are being planned in cities throughout the United States. I don’t get into politics on my blog because there countless places dedicated to that (and, quite frankly, I’m getting weary from it all), but this is a perfect
Tie your Book into News Events, or Wait? Read More »
Have you ever given a presentation and received tons of praise and accolades, only to find yourself ruminating on the one person who was critical of you? We’ve all been there. Focusing on what’s wrong is easy. Think about it. All through school did teachers
New Year Resolutions for Book Marketing and Publicity — and Life in General Read More »
In celebration of the holidays, a simple wish from me to you, your family and friends.
Celebrating the Holidays Read More »
The month of December is a busy time for most people and their families. It’s also the darkest time of the year during which we have far more hours of darkness that light on any given day — that is until just after the Winter
December. A Time of Reflection and Action Read More »
Thanks to Denise Wakeman for reminding me about National Small Business Saturday. I’ve added it to the list below! (Note: As a consumer, I don’t like to get into the holidays until the day after Thanksgiving. I just don’t think we spend enough time celebrating
How to Sell Tons of Books Over the Holidays Read More »
When it comes to publicity, timing is everything. This has been quite an amazing week having just survived a challenging (and sometimes nasty) election season, topped off with some unexpected results. No matter which side of the aisle you’re on, there were some big surprises.
Publicity for your Book, Business, and its Message when there is Breaking News Read More »
In my last blog post we talked about how to come across as the expert you are by using sound bites, particularly when being interviewed in the media. Remember, sound bites are a short cut to get to the point. They are your key messages
Part 2: How Not to be Guilty of this Deadly Sin Read More »
As you’re watching the news, reading articles or seeing guests on the talk show circuit, it was most likely pitched by someone like me or you — unless, of course, the story is hard news. Hard news events are events that can’t be controlled, e.g.,
Shhhh….It’s Time for Some Publicity Secrets Read More »
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