How to Find and Connect with Media and Influencers

Last week I shared with you several key points on how to get media coverage, calling it, “How to get noticed when no one knows who the hell you are.” It’s also the title of my current key note talk and my new book because so many people have this question or a variation of it.…

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How Authors Can Pitch Media Like a Pro

Helping authors to get visible and famous is what I love to do. In fact, one of the top objectives when we work together is to get to the point where media is  calling you! That’s always a wonderful place to be, although it can present new challenges when you’re trying to determine if the…

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7 Rules to Follow BEFORE You’re in Front of the Camera

Helping authors to get famous often includes being in front of the camera. It’s a great opportunity but it’s always better to be ready before it presents itself, rather than waiting and learning when you’re on the hot seat. Whether you’re a newbie at interviews, or you’re a savvy pro, whenever you have a new…

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Why Podcasting May Be the Next Best Publicity and Marketing Tool for Authors

If you want to be successful with your book or you want your clients to be successful with their books, then curiosity for discovering new avenues for promotion and publicity is critical. While some become burdened with overwhelm at the mere thought of this, you must be persistent and willing to learn new things, especially…

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What do Brian Tracy, Ken Blanchard, Dave Ramsey and Geneen Roth have in common?

Action. They take action and they do it quickly — even when they’re not sure how they’re going to accomplish whatever the goal or objective is. I know this because I have worked with each one of them on their book campaigns. This post is not about goal setting. Heaven knows there is plenty advice…

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Media Coverage: It’s Not About You

Recently I’ve been interviewing many media insiders about their work, and media in general. It’s one of my favorite subjects and I’m always interested in how things are changing. Here’s an important Media tip to take to heart:  It’s not about you. Now, I know it seems like it should be about you. After all,…

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A Behind the Scenes Look at Media Interviews

Whenever you do any kind of interview, things can go wrong. This is not to be negative or throw a wet blanket on the experience; it’s more to prepare you so that when “surprises” do happen, you’ll be ready. Whether you’re doing a radio interview or podcast, a Skype or Zoom interview, or you’re doing…

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Don’t blow it now! Three Tips to Make Sure you’re a Success with Media

You’re getting interviews. Congratulations. This is what you’ve wanted and what you’ve worked for. You are ready to get your message out into the world, so it’s important that you don’t blow it now. Here are some very important tips that will help you navigate the world of media. Tip #1: Every email, every call,…

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