Or … How to Get More Attention for Your Book We have discussed the importance of positioning your book many times before…and for a recent refresher, read this, but there is always something new to consider. Another fantastic way to position your book, and tell
Using Comparisons to Uniquely Position an Author’s Book Read More »
Or blowing off media interviews is NEVER a good idea During my radio broadcasting days, I interviewed hundreds of authors. Some were very, very good, and some were very, very bad. Now, as a media strategist who helps authors to become famous, I also have
How to be a Successful Author Doing Media Interviews Read More »
If you’ve been contacting media for some coverage but you’re not getting any responses, here’s a little story to think about. I am working with a client who has a book on how to use creativity and the power of imagination to create an amazing
Why isn’t Media Responding to you? Read More »
Last week we discussed the opportunities available for authors who get on the speaking circuit along with a number of different strategies for book sales. They’re still listed on my blog, so I won’t repeat myself here. However, I do have a few ways for you to
6 Additional Tips for Authors and Speakers Read More »
I have been thinking a lot about books and media and how to break though the deafening noise that surrounds us on a daily basis. In radio we had a saying: “Less is more,” and that is as true today as it ever was. Whether
Authors! Get Media Coverage Now – Bigger is Not Always Better Read More »
Last week I shared with you several key points on how to get media coverage, calling it, “How to get noticed when no one knows who the hell you are.” It’s also the title of my current key note talk and my new book because so
How to Find and Connect with Media and Influencers Read More »
Helping authors to get visible and famous is what I love to do. In fact, one of the top objectives when we work together is to get to the point where media is calling you! That’s always a wonderful place to be, although it can
How Authors Can Pitch Media Like a Pro Read More »
Helping authors to get famous often includes being in front of the camera. It’s a great opportunity but it’s always better to be ready before it presents itself, rather than waiting and learning when you’re on the hot seat. Whether you’re a newbie at interviews,
7 Rules to Follow BEFORE You’re in Front of the Camera Read More »
If you want to be successful with your book or you want your clients to be successful with their books, then curiosity for discovering new avenues for promotion and publicity is critical. While some become burdened with overwhelm at the mere thought of this, you
Why Podcasting May Be the Next Best Publicity and Marketing Tool for Authors Read More »
Recently I’ve been interviewing many media insiders about their work, and media in general. It’s one of my favorite subjects and I’m always interested in how things are changing. Here’s an important Media tip to take to heart: It’s not about you. Now, I know
Media Coverage: It’s Not About You Read More »