I work with many different types of clients and one thing they all have in common is that they are very busy people who are up to something in the world. Most of the questions I get have to do with how to secure media […]
Most don’t want to talk about the last part of that title, but it’s true. At times publicity and marketing can be frustrating and anxiety producing. Much like life…there are the highs and the lows… If your book’s message is timely and you have a
In celebration of the holidays, a simple wish from me to you, your family and friends.
Celebrating the Holidays Read More »
Thanks to Denise Wakeman for reminding me about National Small Business Saturday. I’ve added it to the list below! (Note: As a consumer, I don’t like to get into the holidays until the day after Thanksgiving. I just don’t think we spend enough time celebrating
How to Sell Tons of Books Over the Holidays Read More »
When it comes to publicity, timing is everything. This has been quite an amazing week having just survived a challenging (and sometimes nasty) election season, topped off with some unexpected results. No matter which side of the aisle you’re on, there were some big surprises.
Publicity for your Book, Business, and its Message when there is Breaking News Read More »
The world of marketing and publicity used to be driven by the phone call. For many this now seems to be an antiquated approach and very “old school”. It’s true that email is effective and there are many who prefer it to any other channels
Email or phone? Tips for Getting More Media Coverage and Publicity Read More »
I’m inspired to write this blog post today following a podcast interview I just listened to. Podcasting has come a long way in recent years and many of them are excellent now. It hasn’t always been that way. For a long time, they were struggling
Podcasts and Radio Interviews Read More »
In my last blog post we talked about how to come across as the expert you are by using sound bites, particularly when being interviewed in the media. Remember, sound bites are a short cut to get to the point. They are your key messages
Part 2: How Not to be Guilty of this Deadly Sin Read More »
Have you ever been trapped listening to someone who was simply unable to get to the point? It was supposed to be a conversation, maybe at a dinner party or business event, but there was very little exchange and you were on the receiving end
How Not to be Guilty of this Deadly Sin Read More »
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.
