Over the week every now and then my mind went to an interview I landed with USA Today, only it hasn’t published yet. It really points to what publicity is all about, namely tenacity. I got an interview with one of their correspondents covering a …
I am often asked what are the qualities that make a good publicist. The truth is, even if you have a publisher for your book, you’re still going to have to publicize it. If you’re self published, this goes without saying. Here’s some good food …
If You Can’t Do These Three Things, Forget About Publicity Read More »
How to Connect with Media OK, so you know you want publicity for your business or product. You know how you’re different and unique and what you have to give to the world, and then the question becomes, “How do I find the right media …
Actually, this one may be the #1 secret. The time to build relationships is before you need them.
You did it. Congratulations! You landed that top-tier media interview with a national magazine or with a huge online journalist, or other media person. What should you be doing as the time draws near? And, more importantly, what should you avoid doing? Here are my …
Avoid These 5 Key Things at All Costs Prior to ANY Media Interview Read More »
“Um, so what is it exactly that you do?” I get asked that question a lot, so I figure it’s probably about time that I explained what exactly a publicist is and how he or she may be able to help you meet your goals …
Today I am working with a major journalist on a story featuring a particular expert. It’s challenging because this expert does not understand the difference between marketing and publicity so the bullet points are full of product mentions and, “I created this,” and “I created …
These days I’m reflecting on how much creating anything, be it a business, writing and promoting a book or learning to generate more visibility for your brand is like working out. Once the idea and the overall vision presents itself, it’s exciting and that momentum …
Building your Business is a lot like Working Out and Fitness Read More »
Whether you are doing “Other Media” or “You Media” there are things you can do to ensure you come across at your very best while on camera. Today, I’m taking a look at webinars, Google Hangouts, and other online video opportunities. This also applies to …
Warning: Sometimes you need to be aware of what’s happening out there so you can make good decisions for your publicity and visibility efforts. Recently I did what I call a “wave” for one of my program clients. This is where I build a media list directed toward the …