People contemplate everyday whether or not they should hire a publicist. I am fond of saying it isn’t rocket science or brain surgery, but there are some real advantages to hiring someone to help you with media coverage. Here are a few of them: They […]
Hiring a publicist — Should You or Shouldn’t You? Read More »
It’s been over two weeks since Prince died, and he continues to be one of the top news stories. There is no question he has had, and continues to have, an enormous impact on the world. Tributes continue from all directions — other celebrities while
Every day I get asked, “How can I get great coverage for my…” (insert one of the following…book, product, service or business) “…How do you find the right media to approach? Once you do, how do you talk to them? What do you send them?
The Secret to Great Media Coverage Read More »
How did THAT happen? Where did this year go? Everyone talks about how time flies, and you know what? We’ll all be saying the same thing again next year at this exact same time: December 2016. Time does fly. Reminds me of some words of
Being a Media Darling in a Digital World Read More »
We’ve all heard the cries that the media is dying but is that really the case? Yes, things are changing, forms are changing, viewing habits are changing, the devices we use are changing, but the truth of the matter is that media has been in
How National Media can Improve Your Reach and Visibility in New Markets Read More »
In my work with entrepreneurs, consultants, authors, coaches and speakers, there are times when being in front of the camera is required, and is the next big opportunity. Whether you’re brand new to being interviewed or you’re savvy and experienced, whenever you have a new
7 Rules to Follow BEFORE You’re in Front of the Camera Read More »
So what do you want in 2014? Aside from the usual, “I’m going to lose weight and get fit” resolutions, is this the year you are finally going to get that book written? Statistics suggest some 82% of Americans want to write a book, yet
Top 7 List of the Biggest Mistakes Writers and Authors Make and What to Do Instead Read More »
You’re getting interviews. Congratulations. This is what you’ve wanted and what you’ve worked for. You are ready to get your message out into the world, so it’s important that you don’t blow it now. Here are some very important tips that will help you navigate
Don’t Blow It Now! Three Tips to Make Sure You’re a Success with Media Read More »
Over the week every now and then my mind went to an interview I landed with USA Today, only it hasn’t published yet. It really points to what publicity is all about, namely tenacity. I got an interview with one of their correspondents covering a
I am often asked what are the qualities that make a good publicist. The truth is, even if you have a publisher for your book, you’re still going to have to publicize it. If you’re self published, this goes without saying. Here’s some good food
If You Can’t Do These Three Things, Forget About Publicity Read More »