I’m inspired to write this blog post today following a podcast interview I just listened to. Podcasting has come a long way in recent years and many of them are excellent now. It hasn’t always been that way. For a long time, they were struggling […]
Podcasts and Radio Interviews Read More »
In my last blog post we talked about how to come across as the expert you are by using sound bites, particularly when being interviewed in the media. Remember, sound bites are a short cut to get to the point. They are your key messages
Part 2: How Not to be Guilty of this Deadly Sin Read More »
Have you ever been trapped listening to someone who was simply unable to get to the point? It was supposed to be a conversation, maybe at a dinner party or business event, but there was very little exchange and you were on the receiving end
How Not to be Guilty of this Deadly Sin Read More »
We are continuing with our series on How to be a Media Darling in the Digital Age. As I’ve mentioned before, publicity for your book or business comes in three stages: Before landing the interview After you’ve landed it — now what? After the interview
The Number One Thing Experts Do Wrong Read More »
As you’re watching the news, reading articles or seeing guests on the talk show circuit, it was most likely pitched by someone like me or you — unless, of course, the story is hard news. Hard news events are events that can’t be controlled, e.g.,
Shhhh….It’s Time for Some Publicity Secrets Read More »
I have created something call a Publicity Cheat Sheet, which is exactly as it sounds. It’s a short cut as to what you need to do to get the attention and coverage for business, book or service. There are three parts to publicity: Landing it.
Publicity Cheat Sheet. Hone the Message Read More »
As you may know, I am a publicist, but what you may not know is how much I LOVE results. It is my main focus when working with my clients whether I am doing all the work for them, teaching them to do it themselves,
Publicity Cheat Sheet-Getting Tons of Media Coverage for your Book and Business Read More »
Time. As a former radio broadcaster, how many different songs have the word “time” in the title? That could be a new game. Let’s see… Time after Time- Cyndi Lauper Time in a Bottle — Jim Croce Time is on my Side — The Rolling
Time — When it Comes to Publicity and Marketing Read More »
Welcome to another Savvy Sunday. It’s the time of the weekend when savvy pros have to peek at their email (at least once) and maybe even prepare themselves for the upcoming week. The great news about doing that is that it doesn’t take all that
What is That Overused Word? Read More »
Here is it August and producers of the top-tier media shows that went out on summer hiatus have returned to work and are now in full swing getting ready for their fall launches. We also are getting a tiny bit of a break from all
The Heart of your Story Read More »