Book Marketing and Publicity is Demanding and Energizing…Like Working Out and Fitness

It’s amazing how much writing, marketing and publicizing a book can be compared to working out. When we first have the fabulous book idea, or we finally decide to drop that that extra 15 pounds, it creates desire, momentum and enthusiasm that fuels action. We set up a time to write every day. We decide…

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7 Rules to Follow BEFORE You’re in Front of the Camera

Helping authors to get famous often includes being in front of the camera. It’s a great opportunity but it’s always better to be ready before it presents itself, rather than waiting and learning when you’re on the hot seat. Whether you’re a newbie at interviews, or you’re a savvy pro, whenever you have a new…

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How to Stand Up and Stand Out: Getting Attention for Your Book Through Media

Never before in the history of the world has it been so easy to stand up. The trick is how are you going to stand out? I mean really. Think about it. Anyone can build a platform, write a book, and create a business these days, providing he or she has a good idea and…

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For Fiction Authors Seeking Marketing and Publicity for Their Books

On last week’s blog post, I shared some pointers on how to get into a publicity and marketing state of mind before you start working on your books. I received some nice feedback on that content, including a note from Monica Starkman, a psychiatrist and faculty member at the University of Michigan Medical School Department…

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Holiday Greetings!

It’s a holiday today for many, and for others Passover was this past week. I thought it would be fun to do a different kind of update!   To your success! Joanne

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Publicity and Marketing Ideas for Upcoming Podcast Resurrection

Last week I announced that I’m going to resurrect my podcast show and I asked for show ideas since my purpose for this is to provide tips and suggestions that would be helpful for you. Thank you so much to everyone who took the time to give me their suggestions! If I was worried about…

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What Publicity and Marketing Questions Do You Have?

Back in the old days, around 2009 – 2010, I had a weekly podcast show that I did for a couple of years. I interviewed authors and other experts within the book industry and really enjoyed it because it used my radio skills. Radio will always be in my blood, after all. I love interviewing people.…

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Secrets to Landing National TV

It’s a fascinating time in the publicity business these days. I have thought leaders coming to me on a regular basis wanting the more traditional media. Yes, they’ve been using social media, yes, their networks have grown considerably, but there is something about national TV that has them panting. They really want it, and I…

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