I’ve noticed that my December blogging has a theme: my posts are all about the importance of taking time for reflection and for doing year-end reviews for one’s business and book. You would think that would be strategically planned, but it wasn’t. This is simply
The Power of Questions While Marketing and Publicizing Your Book Read More »
Thanks to Denise Wakeman for reminding me about National Small Business Saturday. I’ve added it to the list below! (Note: As a consumer, I don’t like to get into the holidays until the day after Thanksgiving. I just don’t think we spend enough time celebrating
How to Sell Tons of Books Over the Holidays Read More »
The world of marketing and publicity used to be driven by the phone call. For many this now seems to be an antiquated approach and very “old school”. It’s true that email is effective and there are many who prefer it to any other channels
Email or phone? Tips for Getting More Media Coverage and Publicity Read More »
In my last blog post we talked about how to come across as the expert you are by using sound bites, particularly when being interviewed in the media. Remember, sound bites are a short cut to get to the point. They are your key messages
Part 2: How Not to be Guilty of this Deadly Sin Read More »
We are continuing with our series on How to be a Media Darling in the Digital Age. As I’ve mentioned before, publicity for your book or business comes in three stages: Before landing the interview After you’ve landed it — now what? After the interview
The Number One Thing Experts Do Wrong Read More »
As you’re watching the news, reading articles or seeing guests on the talk show circuit, it was most likely pitched by someone like me or you — unless, of course, the story is hard news. Hard news events are events that can’t be controlled, e.g.,
Shhhh….It’s Time for Some Publicity Secrets Read More »
I have created something call a Publicity Cheat Sheet, which is exactly as it sounds. It’s a short cut as to what you need to do to get the attention and coverage for business, book or service. There are three parts to publicity: Landing it.
Publicity Cheat Sheet. Hone the Message Read More »
As you may know, I am a publicist, but what you may not know is how much I LOVE results. It is my main focus when working with my clients whether I am doing all the work for them, teaching them to do it themselves,
Publicity Cheat Sheet-Getting Tons of Media Coverage for your Book and Business Read More »
Welcome to another Savvy Sunday. It’s the time of the weekend when savvy pros have to peek at their email (at least once) and maybe even prepare themselves for the upcoming week. The great news about doing that is that it doesn’t take all that
What is That Overused Word? Read More »
I have lost count as to how many people have stated that social media is a great way to sell books (or any product, for that matter), and then wonder what is wrong with their campaign when there is little to know conversion. It’s simple
Promoting your Book or Business Using Social Media Hint: It’s Not sales Read More »