It’s a fascinating time in the publicity business these days. I have thought leaders coming to me on a regular basis wanting the more traditional media. Yes, they’ve been using social media, yes, their networks have grown considerably, but there is something about national TV […]
Secrets to Landing National TV Read More »
As I mentioned in my last post, many people use the term “editing” to mean one thing, and it actually has four very different meanings, so it’s important when working with others within an industry that you’re speaking the same language. For years, I’ve heard
I often hear the words marketing, publicity, promotions, public relations, advertising, and sales all used interchangeably, but they aren’t the same. It’s one thing if you’re simply speaking with a couple of friends, but if you’re working with people inside any of these industries, using
Words are Important in Publishing, Marketing, and Publicity Read More »
Because I hear the word “overwhelmed” so much these days, I thought I would share with you a cheat sheet of sorts. I had the privilege of working on the AMACOM book A World Gone Social by Ted Coine and Mark Babbitt — Two wonderful
Publicity and Marketing Social Cheats! Read More »
In my most recent blog post, I stressed the importance of knowing when to take a break from book promotion and then doing so. I also answered several FAQs regarding how to deal with overwhelm, what to do when you feel like your publicity and
Staying on Track with Your Publicity and Marketing Plans: Part 2 Read More »
I work with many different types of clients and one thing they all have in common is that they are very busy people who are up to something in the world. Most of the questions I get have to do with how to secure media
Most don’t want to talk about the last part of that title, but it’s true. At times publicity and marketing can be frustrating and anxiety producing. Much like life…there are the highs and the lows… If your book’s message is timely and you have a
As I write this blog post, protests are being planned in cities throughout the United States. I don’t get into politics on my blog because there countless places dedicated to that (and, quite frankly, I’m getting weary from it all), but this is a perfect
Tie your Book into News Events, or Wait? Read More »
Have you ever given a presentation and received tons of praise and accolades, only to find yourself ruminating on the one person who was critical of you? We’ve all been there. Focusing on what’s wrong is easy. Think about it. All through school did teachers
New Year Resolutions for Book Marketing and Publicity — and Life in General Read More »
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.
