A while back, I watched an interview where the host got a key fact wrong about the guest’s work. Not maliciously. Not even carelessly. It was just one of those normal human moments where a detail gets flipped and something is said incorrectly. You could […]
The Fastest Way to Sound Defensive Read More »
Speaking in the media requires more than just knowing what you’re talking about. It also requires that you sound like you know what you’re talking about. There’s a big difference. Of all the different types of clients I have worked with, academics often have the
The #1 Reason Brilliant People Stumble in the Media Read More »
I once had someone say to me, “Wow, that author you worked with really hit it big overnight.”I nearly spit out my coffee. Overnight? Really? Hardly. What they didn’t see were the months of building relationships, refining the hook, showing up consistently, and saying yes
The Myth of the Overnight Success Read More »
Shawn, an author I have gotten to know this past year, was beyond excited to land a spot on a well-known podcast recently. He had pitched it himself, and it worked! The host loved his message and invited him to be a guest on the
The #1 Media Mistake Authors Still Make Read More »
Several months ago, I was helping an author prepare for a live morning show. She had everything all set to go including the segment outline, key talking points, her outfit (Yes, we planned that too!). She was excited and ready to shine, and I was
You’re Not Being Difficult; You’re Being Clear Read More »
I have to admit, I am having a great time doing podcast interviews. There are several more that will be dropping in the next few weeks, including an interview with Ana Melikian on the Mindset Zone Podcast, Louie B Free, on Brainfood for the Heartland,
What a Media Darling is NOT Read More »
Things are getting very exciting around here as my book, Media Darling: Shine Through Every Interview, is now with the editor. I thought it would be fun this week to share a little from my book and explain what exactly a media darling is and later,
What is a Media Darling? Read More »
Sometimes having a media room or newsroom on your website is the determining factor that lands you that interview or feature story. It’s your job to create attractive, informative, and useful materials that media can easily find on your website when they decide to do
How to Create a Media Room Checklist Read More »
I work with many different types of clients and one thing they all have in common is that they are very busy people who are up to something in the world. Most of the questions I get have to do with how to secure media
In celebration of the holidays, a simple wish from me to you, your family and friends.
Celebrating the Holidays Read More »