Shawn, an author I have gotten to know this past year, was beyond excited to land a spot on a well-known podcast recently. He had pitched it himself, and it worked! The host loved his message and invited him to be a guest on the […]
The #1 Media Mistake Authors Still Make Read More »
Several months ago, I was helping an author prepare for a live morning show. She had everything all set to go including the segment outline, key talking points, her outfit (Yes, we planned that too!). She was excited and ready to shine, and I was
You’re Not Being Difficult; You’re Being Clear Read More »
I have to admit, I am having a great time doing podcast interviews. There are several more that will be dropping in the next few weeks, including an interview with Ana Melikian on the Mindset Zone Podcast, Louie B Free, on Brainfood for the Heartland,
What a Media Darling is NOT Read More »
Things are getting very exciting around here as my book, Media Darling: Shine Through Every Interview, is now with the editor. I thought it would be fun this week to share a little from my book and explain what exactly a media darling is and later,
What is a Media Darling? Read More »
Sometimes having a media room or newsroom on your website is the determining factor that lands you that interview or feature story. It’s your job to create attractive, informative, and useful materials that media can easily find on your website when they decide to do
How to Create a Media Room Checklist Read More »
I work with many different types of clients and one thing they all have in common is that they are very busy people who are up to something in the world. Most of the questions I get have to do with how to secure media
In celebration of the holidays, a simple wish from me to you, your family and friends.
Celebrating the Holidays Read More »
When it comes to publicity, timing is everything. This has been quite an amazing week having just survived a challenging (and sometimes nasty) election season, topped off with some unexpected results. No matter which side of the aisle you’re on, there were some big surprises.
Publicity for your Book, Business, and its Message when there is Breaking News Read More »
We are continuing with our series on How to be a Media Darling in the Digital Age. As I’ve mentioned before, publicity for your book or business comes in three stages: Before landing the interview After you’ve landed it — now what? After the interview
The Number One Thing Experts Do Wrong Read More »
It’s hard to believe it is almost the Fourth of July. We’ve all heard the old saying that “time marches on” and that’s because it is so true. If you don’t have a platform for your business, book, service of cause, then you need to
Time Is On Your Side…Yes It Is. Read More »