Have you ever given a presentation and received tons of praise and accolades, only to find yourself ruminating on the one person who was critical of you? We’ve all been there. Focusing on what’s wrong is easy. Think about it. All through school did teachers …
New Year Resolutions for Book Marketing and Publicity — and Life in General Read More »
I’ve noticed that my December blogging has a theme: my posts are all about the importance of taking time for reflection and for doing year-end reviews for one’s business and book. You would think that would be strategically planned, but it wasn’t. This is simply …
The Power of Questions While Marketing and Publicizing Your Book Read More »
Most think when it comes to promoting your book during the month of December that it’s all about the holidays. While it’s true that the holidays are the focus of December, there is more going on than just that. Did you know…. …December is National …
December: Can You only Market and Publicize Your Book with a Tie-in into the Holidays? Read More »
Creating a publicity and marketing campaign can seem completely overwhelming if you don’t have some kind of process in place to keep you moving in the right direction. I thought I would take a moment and share some of my strategies for creating those campaigns …
How to Create a Book Publicity and Marketing Campaign Without Going Crazy Read More »
I have created something call a Publicity Cheat Sheet, which is exactly as it sounds. It’s a short cut as to what you need to do to get the attention and coverage for business, book or service. There are three parts to publicity: Landing it. …
In my career I have the pleasure of working with some of the best in the business…the best authors, speakers, entrepreneurs, experts. And do you know what? Sometimes even the best succumb to their self doubts. It doesn’t happen often, but when it does, they …
I hope you’re enjoying some family time over the long, hot days of summer. I hate to mention that fall is just around the corner, but as a savvy pro, you know the importance of looking ahead and planning to take advantage of natural opportunities …
People contemplate everyday whether or not they should hire a publicist. I am fond of saying it isn’t rocket science or brain surgery, but there are some real advantages to hiring someone to help you with media coverage. Here are a few of them: They …
Hiring a publicist — Should You or Shouldn’t You? Read More »
Writing this as I celebrate my birthday, just before going off on a hike. This question has been coming to mind lately… Have you ever had publicity envy? You know what I mean. That’s when you see articles, interviews, excerpts or features that a competitor …
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.